Big firm pedigree meets lean start-up moxie.
Principal, Lead Strategist
As the Principal and Chief Strategy Officer of Lift Force, Tracey has spent the last fifteen years providing strategic consulting services to companies in a wide range of industries, including financial services, healthcare, telecommunications, entertainment, manufacturing and government.
Since cutting her consulting teeth at Accenture (then, Andersen Consulting), Tracey has remained passionate about the power of companies to tell stories through their products and services, with the goal of building strong brands. She has taken the best practices she learned while working with companies including GE Capital, Lucent Technologies, and Pfizer, and applied them to help companies small and large build stronger brands.
The Lift Force Network
Sometimes you need extra hands on deck. Lift Force is invested in your success, and when your needs expand beyond our core capabilities, we will reach out to our extended network of professionals to fulfill your requirements and achieve your goals.
Our network includes professionals in market research, graphic design, digital/social media, video and editing, as well as copywriting.